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Who We Are

Our Approach to Service
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What We Do

50 Benefits for Clients
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Our Process

Financial roadmap
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Who We Are
What We Do
Our Process
 
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Matthew Ross has been named Forbes Best-in-State Wealth Advisors for 2024 & 2025 and the AdvisorHub Advisors to Watch for 2024.

Your Team

As a focused and experienced group, we provide the resources and expertise of a large team, with the consideration and service typically found at a small boutique. We develop strategies with an emphasis on minimizing risk and helping to enhance long-term success, fortified by thorough, objective investment research and selection.

We take the time to get to know your values and long-term goals, carefully crafting plans that support the future you’re working toward.

Matthew Ross AAMS® AIF®

President of Ross Financial Inc., Wealth Advisor, RJFS

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Hayley Newman

Wealth Advisor, RJFS

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Jon Schuette, MBA

Wealth Advisor, RJFS

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Kathy Ligocki

Client Services Manager

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Kristi Sundberg

Client Relations Specialist

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Laura Davis

Client Relations Specialist

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Layla Shahrazad

Paraplanner

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Hannah Elzea

Office Manager

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Meet Our Team

What People Are Saying

Matt has helped in all stages of life, when I lost my husband, he helped me every step of the way. Whether it was real estate, health insurance, financial guidance. He went to bat for me every step of the way. When there was no one in the world for me it felt like he was there for me, and I can't thank him enough.
— Jeannine J.*This statement is a testimonial from a current client, as of 12/13/2025, and may no longer be applicable or a current client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and the client consents to use this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
Matt (and Hayley), thank you so much for so many years of support and for your management of our financial future. You never think that you will be “old” one day, but when it inevitably happens, it’s so comforting to know that we have someone like you two helping us make good decisions so that we can enjoy the ride for as long as possible.
— Rose Anne C.Disclosures: The statement is a testimonial from a current client of the advisor as of 12/12/2025, and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all client’s experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
The client appreciation dinner was exceptional! The venue and ambiance were perfect, and the golf course staff went above and beyond with their service, making the evening a true success. We know the team put a great deal of thoughtful planning, energy, and time into creating such a wonderful event. Winning the beautiful bouquet was an extra joy for us—especially after a challenging year—and attending was truly uplifting. Thank you for your personal, caring approach and your generosity in showing appreciation to your clients. It means so much to us.
— Sandra & Les K.Disclosures: This statement is a testimonial from a current client, as of 12/12/25, and may no longer be applicable or a current client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and the client consents to use this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
Rose and I always learn so much when we talk to you. We have so much respect for everyone in your organization and the care that they give us.
— Kelli A.Disclosures: The statement is a testimonial from a current client of the advisor as of 1/23/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
We appreciate all the team has done for our family for decades and are grateful to be able to continue our relationship.
— Pete B. & Shelley W.Disclosures: The statement is a testimonial from a current client of the advisor as of 1/22/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
We appreciate everything Ross Financial has done for our family. We have not had an advisor take the time to drive across the state and take us all to dinner before, it was a special experience. We are in really good hands with them.
— Ali B.Disclosures: The statement is a testimonial from a current client of the advisor as of 12/16/2025 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
From the very first meeting, I had a secure feeling… and I was right I know my investments are in the right hands, and I’m grateful for the continued support and guidance.
— John C.Disclosures: The statement is a testimonial from a current client of the advisor as of 12/14/2025 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
We’ve worked with Matt and the team at Ross Financial for nearly 20 years. From the moment we trusted you, we knew we were in safe hands. With your guidance on both my husband’s accounts and my own, I knew without a doubt that we had made the right decision. Thank you for helping us achieve our retirement goals. Your follow-up means everything to me. You have taken the time to get to know our family, and our family trusts you as well. I cannot imagine where we would be at this time in our lives without making that decision nearly 20 years ago. My husband has been retired for 20 years, and I have been retired for 15. I appreciate everything Ross Financial has done for us. God Bless you AND your amazing team!!
— Beth B.Disclosures: This statement is a testimonial from a current client, as of 2/8/26, and may no longer be applicable or a current client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and the client consents to use this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
You have taken the time to get to know us, our risk tolerance, and our goals. You have given us guidance on many areas, not just the markets and retirement. We wouldn’t feel comfortable taking control of our investments and doing what you do for us. Hayley always answers our questions in a way that brings us peace of mind. We feel like you get us and working with you allows us the ability to breathe a sigh of relief when it comes to our future.
— Judi & Jack C.Disclosures: The statement is a testimonial from a current client of the advisor as of 2/6/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
It is the most satisfying feeling to have trust in those who handle your money. The people at Ross Financial in Silverdale are financial professionals, no doubt, but they’re also confidants…a person you trust who can help in areas where your skills may be lacking.
— Deanna D.Disclosures: The statement is a testimonial from a current client of the advisor as of 2/9/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
We appreciate the guidance we have received on a multitude of topics from social security, stocks options, and disability accounts for our son. We value the trust we have in Matt and Hayley to help guide us down the right path or find the answers we need when it comes up.
— Peter & Julie M.Disclosures: The statement is a testimonial from a current client of the advisor as of 2/28/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
Even though we’ve only been with Ross Financial for a short time, we already feel extremely comfortable working with them. We’ve grown to depend on their guidance, and that takes a huge weight off our shoulders. They take such good care of everything, and it gives us real peace of mind knowing we could never manage all of this on our own. We also love how much effort they put into educating us—between the videos, events, and webinars, we always feel informed rather than overwhelmed. And knowing they’re ranked in the top tier of Raymond James independent advisors nationwide just reinforces that we’re in great hands.
— Gary and Dawn F. Disclosures: The statement is a testimonial from a current client of the advisor as of 2/28/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
Apart from both the high degree of professionalism and financial expertise displayed by your entire team, I find the “can do” attitude displayed towards me and my concerns no matter the issue, a welcome change in this automated electronic world. Thanks to you, the team at Ross Financial, and the dedicated support I received from my previous financial advisor and his team, I’m able to absolutely enjoy my retirement without worry. Thank you for all that you do!
— Doug G. Disclosures: The statement is a testimonial from a current client of the advisor as of 3/6/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.
I really appreciate all the work that Hayley & the team have put into my accounts. I love working with Hayley, she is fantastic and I feel she really understands my needs and communicates them well.
— Lynn D.Disclosures: The statement is a testimonial from a current client of the advisor as of 2/21/2026 and may no longer be applicable or a client. No compensation was paid in exchange for the testimonial, it was not solicited by the advisor, and client consents to use of this testimonial in the advisor’s advertisements. The testimonial is not representative of all clients’ experience with the advisor, not based on performance, and not a guarantee of future performance or success. Investing involves risk and isn’t always profitable.

Interested in Working Together? Or Getting a Second Opinion?

Get started in five easy steps

Step 1

Introductory Phone Call

This 15-minute phone call is a simple starting point.

We’ll share who we are, how we serve our clients, and learn a bit about what prompted you to reach out. The goal is to see if your situation aligns with our expertise.

If it feels like a good fit, we’ll move on to Step 2. If not, we’ll point you in the right direction and make sure you leave with helpful guidance.

To schedule your call, simply view the calendar to the right and choose a time that works best for you.

Step 2

FIRST OFFICE / VIRTUAL MEETING

This 60-minute meeting is all about you.

We’ll take time to understand your goals, concerns, and what financial clarity looks like in your life. There is no cost for this meeting.

To make our time together productive, we ask that you complete a confidential financial questionnaire beforehand. This allows us to focus on meaningful conversation instead of paperwork.

At the end of the meeting, we’ll ask if you’d like us to create your personalized Roadmap to Financial Clarity — a customized plan designed to help you move forward with confidence.

There is absolutely no pressure. If you’d like time to think things over, that’s completely fine. We want you to feel comfortable every step of the way.

Click below to access the Financial Questionnaire.

Click Here
Step 3

THINK ABOUT IT

Big financial decisions deserve thoughtful consideration.

Whether you need a day, a week, or a little longer, we encourage you to take the time you need. Choosing to work together is a two-way relationship, and it should feel right for everyone involved.

We’re always here to answer additional questions as they come up.

Step 4

REVIEW

Once you decide to move forward, our team develops your customized Roadmap to Financial Clarity.

This step-by-step framework outlines the strategies and recommendations designed to help you reach your goals. It reflects our collective experience and thoughtful planning behind the scenes, so you don’t have to navigate it alone.

Understanding your comfort with risk and your long-term priorities allows us to tailor this roadmap specifically to you.

Click below to view an overview of our planning framework.

Click Here
Step 5

IMPLEMENT

Now we put the plan into action.

Implementation may include opening accounts, transferring assets under our care, coordinating with other professionals, reviewing investments that remain elsewhere, evaluating insurance coverage, discussing taxes, cash flow, estate considerations, and more.

Much of this can be handled electronically, though we’re always happy to meet in person if you prefer.

Every situation is unique. Some plans are straightforward, others more complex. Either way, we guide you through each step so you always know what’s happening and why.

Schedule your 15-minute no obligation phone call below:

MATTHEW ROSS, AAMS®, AIF®

President of Ross Financial Inc., Wealth Advisor, RJFS
Matthew Ross

My goals are simple. Figure out where you are at, what you would like to accomplish, put together a plan to help get you get there, and then monitor our progress.

It is said that people fear what they don’t understand. I strive to explain our plan and the investments we own in such a way that brings you confidence during periods of economic highs and also when the “seas get choppy”. Our clients have the information to stay at ease through all seasons of life.

Matthew Ross

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Who We Are

Our Approach to Service

What We Do

50 Benefits for Clients

Our Process

Financial Roadmap

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