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The Pain of Loss vs. The Pleasure of Gains

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In today’s episode of Matt’s Minutes, we are talking about the concept of loss aversion. The study I reference in this video highlights the fact that most people need to win twice as much as they lose in order to participate in any venture that involves risk. Said differently, the sting of lose hurts twice as much as the thrill of win. This finding sheds light on the importance of understanding our individual risk tolerance and how it can impact how we invest. Attached to this email is a risk questionnaire. It is a very unique questionnaire that is actually fun to take. Please take a few minutes to answer the questions, you can gain valuable insights into your own appetite for risk. If you do answer the questions, please email us and let us know what your risk score or letter is. Help@rossfinancialinc.com

Click here for the Risk Questionnaire

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