Fundamentals of Finance

How emotions affect investing

Emotional investing can be costly—causing investors to buy high, sell low, and make decisions based on fear or greed rather than strategy. Having the wrong emotions at the wrong time can be a serious detriment to your financial future.

In this video, I share a powerful story and visual comparison of two investors: Investor #1 and Investor #2. They both start with the same amount of money and invest at the same time, but one allows emotions to take control—leading to a drastically different outcome in the end.

Discover the importance of staying disciplined, managing emotions, and sticking to a long-term investment strategy. At Ross Financial Inc., we help clients navigate market uncertainty with confidence so they can make smarter financial decisions.

Buy, Sell, Do Nothing

Buy, Sell, or Do Nothing? Many investors focus on timing the market, but the real key to success is time IN the market.

In this video, I break down why trying to predict market movements is nearly impossible—and how staying invested can make all the difference. With a powerful visual, I’ll show you how missing just a few of the best days in the market can have a significant impact on your portfolio’s long-term growth.

At Ross Financial Inc., we help investors stay focused on the big picture and avoid costly market-timing mistakes. Watch now to learn why patience pays!

Value of an Advisor

How much is a financial advisor really worth? In this video, we break down the value of financial advice and how you can quantify the impact of working with an advisor.

From investment management and tax strategies to behavioral coaching and financial planning, we explore the measurable ways a financial advisor can add value—beyond just portfolio returns. Learn how expert guidance can help you navigate market volatility, optimize your financial decisions, and stay on track toward your goals.

At Ross Financial Inc., we believe great advice pays for itself—watch now to see why!

Prevention vs Cure

In this month’s video, we explore the concept of prevention vs. cure and how it applies to your investments and portfolio management. Just like in health, proactive planning can help you avoid costly mistakes and financial setbacks down the road.

We’ll discuss strategies to protect your wealth, minimize risk, and position your portfolio for long-term success—instead of waiting until problems arise and scrambling for a cure.

At Ross Financial Inc., we believe that smart financial decisions today lead to a stronger future. Watch now to learn how prevention-focused investing can help you stay ahead!

Fiduciary Designation

What is an Accredited Investment Fiduciary (AIF®) designation, and why does it matter to you as a client of Ross Financial Inc.? In this video, we break down what the AIF® certification means, the rigorous training and ethical standards it requires, and how it enhances our ability to serve you with trusted, fiduciary-level financial guidance.

At Ross Financial Inc., we are committed to acting in your best interest, providing transparent, well-informed financial advice, and helping you make confident investment decisions. Watch now to learn how working with an AIF®-certified professional benefits your financial future!

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