Financial Psychology

Are You Misjudging Risk?

In the book Freakonomics, the author points out that we often misjudge risk—not because we lack information, but because our emotions and personal experiences cloud our thinking. Fear can overtake logic.

The same is true when it comes to investing. Market volatility can feel unsettling, making it seem like standing still is the most dangerous move. But when we zoom out and look at history, we see a different story—just like Dylan shared in last week’s video:

  • On average, the market experiences a 14% drop each year.

  • As of today, April 4th, the S&P 500 is down about 8% for the year—with 5% of that decline happening just yesterday, April 3rd.

 

Despite the noise, market cycles remain consistent:

  • It may feel different this time, but it isn’t.

  • The headlines may change, but history repeats itself.

 

📺 Catch Dylan’s video here if you missed it.

🎥 Click the video above to watch this week’s message.

 

As always, if you have questions or want to talk through your investment strategy, we’re here to help.

Why Market Dips Don’t Mean Disaster

With all the recent market ups and downs, it’s easy to feel uneasy. But before you let the headlines stress you out, let’s put things into perspective.

In this video, we break down why market volatility is normal and why staying invested through the dips is key to long-term success. We’ll walk through a powerful chart that reveals a surprising truth:

📊 Even when the market dropped significantly, it still finished strong most of the time.
📊 Over the last 45 years, despite average intra-year drops of 14%+, the S&P 500 ended positive 3 out of 4 times!

The key takeaways?
✅ Volatility is normal.
✅ Dips are temporary.
✅ Sticking to your plan pays off.

🎥 Watch now & if you have concerns about your investments, we’re here to help—just reach out!

If You Know What You Know… Why Do You Do What You Do?

We all know that market fluctuations are a part of investing, and history has shown time and again that downturns are followed by recovery. So, if you know what you know—that the market will bounce back—why do you do what you do? Why do we still worry, panic, or make impulsive decisions? In this video, we’ll dive into the psychology behind our natural tendency to stress despite knowing that staying the course is often the best strategy. It’s natural to worry, but understanding that recovery is part of the market’s cycle can bring you peace of mind and help you stay grounded in long-term investment strategies.

This is the most important election!!! Do you know why?

In this video, we discuss the upcoming election and why it has been hyped as “The most important one yet”. A moderator from the presidential debate last week claimed it could have the “direst consequences”.  But is that really the case?  I ask you to reflect on the last couple presidential elections—how much do they currently impact your daily life, taxes, or investments? How much time will you spend today thinking about the positive or negative effects from the election four or eight years ago. Or furthermore, the election that will be held in four years. The reality is, your personal goals and decisions shape your financial future far more than any election results. Let’s explore why the election might not be as pivotal as it seems. Click on the video above to watch my full message.

*It is important to note that while events like presidential elections hold significant national importance, our goal is to provide perspective on their potential impact on your investments, ensuring decisions are guided by long term strategy rather than short term reactions. 

What Would Your Future Self Say?

If we could look two years into the future, would today’s worries still matter? From elections and global conflicts to inflation and interest rates, concerns come and go. What advice would you give your younger self if you could turn back time?” If you could go back in time, what would you tell your younger self about things that were worrying you at the time?  You would probably say to yourself….” It won’t turn out as bad as you think”. These suggestions aim to capture the reflective nature of this week’s video, I am encouraging you to think beyond your immediate worries and consider your long-term perspective.

Identify Your Role: Victim, Hero, Guide, or Rescuer

In life, books, or movies, we often find ourselves and others playing one of four key roles: Victim, Hero, Guide, or Rescuer. Have you ever felt trapped in your circumstances, unable to move forward? You’re not alone. Many of us have experienced the victim role at some point. But what if you could shift from being a victim to becoming the hero of your own story?

In this video, we’ll explore these four roles and how they impact your life journey. If you’re feeling stuck in victim status, it’s time to find a guide, not a rescuer, to help you take control and propel yourself toward hero status. Identifying where you are in life is the first step to creating a powerful transformation.

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