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Our Hands Are on The Wheel

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While test driving a car recently, I experienced a feature called lane centering—a system that vibrates the steering wheel and nudges you back into your lane if you drift too far. While some may find it helpful, I found it distracting.

 It reminded me of conversations with clients who ask, “Is there something more I should be doing with my investments?” Our answer? You don’t have to. That’s our job.

At Ross Financial, we are a full-service firm, dedicated to:

  • Keeping you on track with your financial goals
  • Managing risk to help you stay on course
  • Giving you confidence that our hands are on the wheel

✅ You can rely on us to navigate the road ahead.

Click the video above to watch and let us know if you have any questions.

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How Financial Scammers Are Targeting Investors

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This week, Hayley highlights a serious and growing concern: financial scams are becoming more sophisticated—and more personal. She walks through two real-world examples of individuals who were contacted by scammers posing as federal agents and financial professionals. These criminals convinced their victims to liquidate investment accounts and convert funds into untraceable assets like cryptocurrency and physical gold.

Scams like these prey on fear, urgency, and trust. They often involve pressure tactics and claims that your accounts have been compromised, your identity has been stolen, or a loved one is in danger.

Here at Ross Financial, we take these threats seriously. That’s why, if you ever call to request a withdrawal, you might notice we ask a few extra questions. It’s not to pry—it’s to protect you.

In addition to the examples shared in the video, we’re also seeing a rise in Text Message scams. These come through as text messages claiming you owe a small amount for an unpaid toll or requesting you to take some sort of action by clicking on an external link or “pay now.” It might seem harmless—but clicking that link could expose your personal information or install malware. (We’ve included a screenshot below, so you know what to watch for.) Don’t click on the link and report as junk!

Scammers are getting smarter, stay vigilant. Watch the full video to learn what red flags to look out for—and how we’re working behind the scenes to keep your finances safe.

The articles referenced in Hayley’s video are linked below for your reference:

📄 #1 – Florida Woman “Federal Agent” Request
📄 #2 – Gold Bars Scam

If you ever feel uncertain about a financial request or transaction, please don’t hesitate to contact us. We’re always here to help!

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Investing in Knowledge Today, for Your Wealth Tomorrow

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We’re excited to share that Matt is beginning a six-month professional development journey to earn a high-level designation in areas like advanced wealth management, estate planning, insurance strategies, and more. This is part of our commitment to delivering the most strategic and comprehensive financial guidance possible.

Over the next few months, Matt will be traveling between our offices and the Raymond James home office in Florida, balancing time on the road with time deep in study. While Matt will still be available, there may be times when he is a bit slower to respond to emails directly. For this, he apologizes in advance.

For a faster response, please reach out to the appropriate team:

Thank you for your continued trust, patience, and support as Matt takes this step to better serve you and your financial future. 

👉 Click the video above to watch the full message!

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Are You Misjudging Risk?

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In the book Freakonomics, the author points out that we often misjudge risk—not because we lack information, but because our emotions and personal experiences cloud our thinking. Fear can overtake logic.

The same is true when it comes to investing. Market volatility can feel unsettling, making it seem like standing still is the most dangerous move. But when we zoom out and look at history, we see a different story—just like Dylan shared in last week’s video:

  • On average, the market experiences a 14% drop each year.

  • As of today, April 4th, the S&P 500 is down about 8% for the year—with 5% of that decline happening just yesterday, April 3rd.

 

Despite the noise, market cycles remain consistent:

  • It may feel different this time, but it isn’t.

  • The headlines may change, but history repeats itself.

 

📺 Catch Dylan’s video here if you missed it.

🎥 Click the video above to watch this week’s message.

 

As always, if you have questions or want to talk through your investment strategy, we’re here to help.

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Why Market Dips Don’t Mean Disaster

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With all the recent market ups and downs, it’s easy to feel uneasy. But before you let the headlines stress you out, let’s put things into perspective.

In this video, we break down why market volatility is normal and why staying invested through the dips is key to long-term success. We’ll walk through a powerful chart that reveals a surprising truth:

📊 Even when the market dropped significantly, it still finished strong most of the time.
📊 Over the last 45 years, despite average intra-year drops of 14%+, the S&P 500 ended positive 3 out of 4 times!

The key takeaways?
✅ Volatility is normal.
✅ Dips are temporary.
✅ Sticking to your plan pays off.

🎥 Watch now & if you have concerns about your investments, we’re here to help—just reach out!

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Are “Rules of Thumb” worth following?

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In today’s video, we’re revisiting the 4% rule for retirement—a classic rule of thumb that’s making a comeback! The 4% rule suggests that you can safely withdraw 4% of your retirement savings annually without depleting your nest egg. But is it truly a one-size-fits-all approach? Factors like inflation, risk tolerance, investment performance, and spending behaviors all play a role in determining whether this strategy works for your unique circumstances.

👉 Click play to learn how the 4% rule fits into modern retirement planning and how to tailor it to your financial goals!

This is the article I reference in the video: The 4% Rule for Retirement Is Back

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Help@rossfinancialinc.com

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Silverdale, WA 98383

Phone: 360-692-1777 | Fax: 360-692-5015

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Securities offered through Raymond James Financial Services, Inc. Member FINRA/SIPC. Investment advisory services are offered through Raymond James Financial Services Advisors, Inc. Constellation Wealth Services is not a registered broker dealer and is independent of Raymond James Financial Services.

2025 Forbes Best-in-State Wealth Advisors. As a chairman’s council member, I am licensed to promote Forbes|SHOOK awards published in 2025. The Forbes Best-in-State Wealth Advisors 2025 ranking, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in person due diligence interviews, and quantitative data. This ranking is based upon the period from 6/30/2023 to 6/30/2024 and was released on 4/8/2025. Those advisors that are considered have a minimum of seven years of experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 48,944 nominations, roughly 9,722 advisors received theaward. This ranking is not indicative of an advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for thisaward/rating. Compensation provided for using the rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/best-in-state-wealth-advisors/ for more info.

Matthew Ross has been named 2024 Forbes Best-In-State Wealth Advisors, developed by Shook Research, is based on the period from 6/30/2022 to 6/30/2023 and was released on 4/3/2024. 42,108 nominations were received, and 8,500 advisors won. Neither Raymond James nor any of its advisors pay a fee in exchange for this award. More: https://bit.ly/43DMgjX. Please see https://www.forbes.com/best-in-state-wealth-advisors for more info.

The 2023 AdvisorHub 200 Fast Growing Advisors to Watch ranking is based on an algorithm of criteria, focused on three key areas: Quality of Practice, Year-Over-Year Growth, and Professionalism & Character. The rankings weigh the scores in Quality and Growth more heavily than other areas. Time period upon which the rating is based is from 1/1/2021 to 12/31/2022 and was released on 6/20/2023. Advisors considered have a minimum of seven years’ experience, a clean regulatory record with 2 or fewer complaints and no significant judgements, must have been with their current firm for at least two years and in good standing, and have at least $100 million in assets under management. Out of 1,246 total nominations received, 200 advisors received the award. This ranking is not based in any way on the individual’s abilities regarding providing investment advice or management. This ranking is not indicative of advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with AdvisorHub.

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