Financial Wellness

Did You Know About Our Second Opinion Service?

Did you know we offer a free second opinion service? Whether someone in your life is questioning their current financial plan or just wants to make sure they’re on the right track, we’re happy to help. It’s a low-pressure, no-strings-attached conversation. Sometimes, just having that unbiased perspective can be the most valuable part.

You can always refer folks to our website (linked below) to get started. There are three short videos right on the homepage that explain what we do and how we can help. Feel free to share it with anyone who might benefit.

As always, reach out if you have questions. We’re just a call or click away.

Are Your Roots Being Damaged?

A 240-Foot Tree Fell—But Not Because of a Storm 🌲 What It Reveals About Your Finances

In this week’s video, we’re digging into the surprising reason a massive sequoia tree came crashing down—and what it has to do with your financial future. (Hint: it wasn’t the weather.)

It’s easy to overlook the small stuff—being underinsured, misaligned investments, outdated estate plans, emotional market decisions. But just like with that tree, what’s hidden beneath the surface can quietly weaken your foundation over time.

If you’re curious about the little habits that might be undermining your financial stability, hit play. We’ll walk through the red flags and how to stay rooted in good habits and regular reviews.

Need a second set of eyes on your plan? At Ross Financial, we’re here to help you stay grounded and confident in your financial life. Reach out anytime—we’re just a call or click away.

Planning for the Big Stuff—and the Churros

We’re coming to you from the “happiest place on earth”… Disneyland! We planned for the big stuff: flights, hotel, park tickets. But what snuck up on us? The $8 churros and last-minute souvenirs.

It reminded me a lot of retirement planning. It’s easy to budget for the obvious—housing, travel, everyday expenses. But it’s the surprise costs (like taxes and inflation) that can really throw things off track.

🎥 Click above to watch. If you have questions about planning for the expected and the unexpected, we’re here to help.

The Power of Fundamentals – Why Basics Matter in Life & Investing

In today’s video, Matt is going back to the basics. Focusing on the fundamentals is key to success—whether in health, sports, building or investing.

It may seem simple, but overlooking the basics can lead to big mistakes.

At Ross Financial, we stay committed to the fundamentals of investing:

* Understanding your goals

* Assessing your risk

* Putting the right investments in place

✅ Our focus is always on helping you get to where you want to go. Hope this message resonates with you!

Our Hands Are on The Wheel

While test driving a car recently, I experienced a feature called lane centering—a system that vibrates the steering wheel and nudges you back into your lane if you drift too far. While some may find it helpful, I found it distracting.

 It reminded me of conversations with clients who ask, “Is there something more I should be doing with my investments?” Our answer? You don’t have to. That’s our job.

At Ross Financial, we are a full-service firm, dedicated to:

  • Keeping you on track with your financial goals
  • Managing risk to help you stay on course
  • Giving you confidence that our hands are on the wheel

✅ You can rely on us to navigate the road ahead.

Click the video above to watch and let us know if you have any questions.

How Financial Scammers Are Targeting Investors

This week, Hayley highlights a serious and growing concern: financial scams are becoming more sophisticated—and more personal. She walks through two real-world examples of individuals who were contacted by scammers posing as federal agents and financial professionals. These criminals convinced their victims to liquidate investment accounts and convert funds into untraceable assets like cryptocurrency and physical gold.

Scams like these prey on fear, urgency, and trust. They often involve pressure tactics and claims that your accounts have been compromised, your identity has been stolen, or a loved one is in danger.

Here at Ross Financial, we take these threats seriously. That’s why, if you ever call to request a withdrawal, you might notice we ask a few extra questions. It’s not to pry—it’s to protect you.

In addition to the examples shared in the video, we’re also seeing a rise in Text Message scams. These come through as text messages claiming you owe a small amount for an unpaid toll or requesting you to take some sort of action by clicking on an external link or “pay now.” It might seem harmless—but clicking that link could expose your personal information or install malware. (We’ve included a screenshot below, so you know what to watch for.) Don’t click on the link and report as junk!

Scammers are getting smarter, stay vigilant. Watch the full video to learn what red flags to look out for—and how we’re working behind the scenes to keep your finances safe.

The articles referenced in Hayley’s video are linked below for your reference:

📄 #1 – Florida Woman “Federal Agent” Request
📄 #2 – Gold Bars Scam

If you ever feel uncertain about a financial request or transaction, please don’t hesitate to contact us. We’re always here to help!

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