Timely Topics

Are Your Roots Being Damaged?

A 240-Foot Tree Fell—But Not Because of a Storm 🌲 What It Reveals About Your Finances

In this week’s video, we’re digging into the surprising reason a massive sequoia tree came crashing down—and what it has to do with your financial future. (Hint: it wasn’t the weather.)

It’s easy to overlook the small stuff—being underinsured, misaligned investments, outdated estate plans, emotional market decisions. But just like with that tree, what’s hidden beneath the surface can quietly weaken your foundation over time.

If you’re curious about the little habits that might be undermining your financial stability, hit play. We’ll walk through the red flags and how to stay rooted in good habits and regular reviews.

Need a second set of eyes on your plan? At Ross Financial, we’re here to help you stay grounded and confident in your financial life. Reach out anytime—we’re just a call or click away.

Avoid the BIG MISTAKE!

Did you know the average person makes around 35,000 decisions a day? Most are small—what to eat, what to wear. But research suggests we each face about 10 truly pivotal decisions in our lifetime.

 

At Ross Financial, one of our goals is to step in before a decision turns into a big mistake. Whether it’s financial, personal, or somewhere in between, we want to be a trusted sounding board when it really counts.

 

Take a minute to watch the short video above where I walk through a simple but powerful visual of how one wrong turn can become “the big mistake.”

 

Think of us as your personal “Google” or “ChatGPT” for major life decisions. Chances are, we’ve helped someone else face the same fork in the road—and we’re here to help you too.

 

If you’re ever unsure which way to go, reach out. We’d love to offer some perspective.

Tired of All That Mail? Here’s What You Can Do

Coming to you live from my kitchen this week—because that’s where the mail piles up. And after sorting through a stack that could rival a phone book, I figured it was time to talk about it.

A lot of you have been asking:
“Why am I getting so much mail from Raymond James and mutual fund companies?”

Great question. The short answer: it’s required. These notices—prospectuses, voting materials, fund updates—they legally have to be sent to you. The good news? You get to choose how.

If you’re tired of turning your recycling bin into a filing cabinet, you can opt to receive them by email instead.

I’ve included simple instructions below on how to make the switch.

And if you run into any trouble, my team’s happy to help walk you through it.

📧 Help@rossfinancialinc.com
📞 425-357-0400

Already have a Client Access portal?
Here’s how to adjust your document delivery preferences:

  1. Log in and select the Documents tab from the home page
  2. Click Change Statement Delivery Preferences

3. Use the radio buttons to select how you want to receive each document type

To reduce paper mail, we recommend setting everything to electronic delivery, except Tax Documents, which you may want to keep as paper copies.

Don’t have a Client Access portal yet? No problem.

 

Watch “Client Access Enrollment” to learn how to set up your account.

 

Click “Client Login” in the top right corner of our website. That’ll take you to the registration page where you can create your Client Access account. During the setup, you’ll have the option to choose your document delivery preferences.

Planning for the Big Stuff—and the Churros

We’re coming to you from the “happiest place on earth”… Disneyland! We planned for the big stuff: flights, hotel, park tickets. But what snuck up on us? The $8 churros and last-minute souvenirs.

It reminded me a lot of retirement planning. It’s easy to budget for the obvious—housing, travel, everyday expenses. But it’s the surprise costs (like taxes and inflation) that can really throw things off track.

🎥 Click above to watch. If you have questions about planning for the expected and the unexpected, we’re here to help.

The Power of Fundamentals – Why Basics Matter in Life & Investing

In today’s video, Matt is going back to the basics. Focusing on the fundamentals is key to success—whether in health, sports, building or investing.

It may seem simple, but overlooking the basics can lead to big mistakes.

At Ross Financial, we stay committed to the fundamentals of investing:

* Understanding your goals

* Assessing your risk

* Putting the right investments in place

✅ Our focus is always on helping you get to where you want to go. Hope this message resonates with you!

Our Hands Are on The Wheel

While test driving a car recently, I experienced a feature called lane centering—a system that vibrates the steering wheel and nudges you back into your lane if you drift too far. While some may find it helpful, I found it distracting.

 It reminded me of conversations with clients who ask, “Is there something more I should be doing with my investments?” Our answer? You don’t have to. That’s our job.

At Ross Financial, we are a full-service firm, dedicated to:

  • Keeping you on track with your financial goals
  • Managing risk to help you stay on course
  • Giving you confidence that our hands are on the wheel

✅ You can rely on us to navigate the road ahead.

Click the video above to watch and let us know if you have any questions.

Who We Are

Our Approach to Service

Let's Meet

What We Do

50 Benefits for Clients

Our Process

Financial Roadmap